About FusionGTM

The GTM partner I wished I’d had in-house.

FusionGTM exists because the hardest growth problems rarely belong to one department. We bring buyer insight, marketing, sales, RevOps and implementation together around the commercial problem.

Talk to Ian ↗See the experience ↓
Selected leadership experience
AlfrescoVP Digital
SalesloftVP Demand Generation
CorsearchVP Marketing
Kontent.aiVP Global Marketing
OPERATOR EXPERIENCE

Built from experience inside high-growth technology businesses.

I have spent more than 15 years building and leading marketing and go-to-market functions within B2B technology companies.

Across those roles, I have built teams, repositioned businesses, created demand and pipeline programmes, and worked alongside sales, product, finance and executive leadership.

I have also experienced multiple acquisitions, exits and changes in ownership.

I have been accountable for many of the same outcomes FusionGTM clients are trying to improve.

I know what it feels like to carry a pipeline target, defend investment to a leadership team and turn an ambitious strategy into something a stretched team can actually deliver.

FusionGTM combines that operator experience with the perspective gained from working across different companies, growth stages and commercial models.

One commercial problem. Multiple perspectives.

Most consultancies arrive through a particular discipline. They see a marketing problem, a sales problem, a RevOps problem or a technology problem.

FusionGTM starts with the commercial outcome.

We look at what buyers are telling you, how demand is being created, what sales is acting on, where opportunities are losing momentum and whether insight is making its way back into the system.

The answer may involve research, targeting, messaging, data, workflows, campaigns, sales behaviour or a combination of them. The method follows the problem. Not the other way around.

WORKING WITH FUSIONGTM

Senior thinking that stays close to the work.

FusionGTM is deliberately senior-led. The work moves from diagnosis into implementation, with the team shaped around the problem.

01

Evidence first

We speak to buyers, customers, lost prospects and the people doing the work.

02

Find the real problem

We trace the issue across the GTM system before prescribing the answer.

03

Stay close

You get senior involvement from diagnosis through to implementation.

04

Build the fix

The work becomes real campaigns, processes, data, workflows and sales activity.

05

Measure outcomes

The objective is better conversion, stronger pipeline and improved commercial performance.

When we fit

Useful when the problem refuses to stay in one department.

01You have a capable team, but growth is still falling short of its potential.
02The problem crosses marketing, sales, RevOps or customer insight.
03You suspect the visible symptom is not the real constraint.
04You need someone who can diagnose the issue and help implement the answer.
05You value commercial evidence over departmental politics or fashionable tactics.

Probably not the right fit: additional campaign production, a generic strategy exercise or someone to validate a decision that has already been made.

A useful first conversation

Bring us the commercial problem you can see.

We’ll help uncover what sits underneath it and work with your team to fix it.

Talk to Ian ↗
FusionGTM