Privacy Policy

Privacy Policy for FusionGTM

Effective date: July 30, 2025

FusionGTM (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website (fusiongtm.io), interact with our forms or services, or engage with us directly.

What We Collect

We may collect the following types of personal data:

  • Name, email address, and contact details: when you fill out a form or book a meeting

  • Usage data: including pages visited, time spent, and interactions on our site

  • Lead or company data: if you submit details via a diagnostic or intake form

How We Collect It

We collect data in the following ways:

  • Forms: Embedded forms powered by Tally.so

  • Scheduling: Google Calendar links

  • Analytics: Google Analytics 4 (GA4) for site traffic and behaviour insights

  • Automation: Form submissions may route through Make.com to connect services

  • External data enrichment: We may enrich contact records using Peopledatalabs and Hunter.io

  • AI processing: Some responses or insights may be generated using OpenAI’s GPT platform

How We Use Your Information

We use your data to:

  • Respond to your inquiries

  • Deliver services (e.g. diagnostics, follow-ups, or meeting requests)

  • Improve website performance and user experience

  • Understand GTM trends and aggregate buyer challenges

  • Operate and improve FusionGTM’s offerings

Who We Share It With

We only share your data with:

  • Our trusted service providers (e.g. Google, Tally, Make.com) for operational purposes

  • Data vendors (Peopledatalabs, Hunter.io) if we enrich leads or conduct GTM research

  • OpenAI for generating outputs only when relevant and explicitly part of a service interaction

We never sell your data.

Your Rights (GDPR – UK & EU)

If you’re located in the UK or EU, you have the right to:

  • Request access to your personal data

  • Ask us to correct, delete, or limit how we use it

  • Withdraw consent for processing, where applicable

To exercise your rights, contact: ian@fusiongtm.io

Your Rights (CCPA – California)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect and how we use it

  • Right to access a copy of the personal information we hold about you

  • Right to request deletion of your personal information

  • Right to opt out of the sale of personal information (we do not sell personal data)

To make a CCPA request, contact: ian@fusiongtm.io
We may verify your identity before processing your request.

Cookies

We use cookies for:

  • Google Analytics tracking

  • Performance improvements

  • Remembering session preferences

You can manage or disable cookies through your browser settings.

Changes to This Policy

We may update this policy occasionally. The latest version will always be available at [fusiongtm.io/privacy].

Contact Us

If you have any questions, drop us a note at:
ian@fusiongtm.io