How confident are you in who you’re targeting?
Blindspot reveals how buying decisions really happen and gives your team the insight to focus on the accounts, roles, and signals that matter most.
This isn’t a theoretical ICP exercise. We go straight to the source by interviewing real buyers to show where your GTM approach is working and where it needs adjustment.
Great execution can’t save the wrong focus
Your team is running campaigns, refining messaging, pushing outbound.
But if you’re aiming at the wrong audience, none of it lands. Not in the inbox. Not in the funnel. Not in revenue.
Blindspot helps you step back and validate who you’re targeting, how decisions are made, and what really moves the deal forward.
What You Get
We don’t guess.
We talk to your buyers then give you tools your GTM team can actually use.
Messaging Map
Buyer language, priorities, and objections mapped to your features and value props.
So you can tailor content and campaigns to what real personas actually care about.
Buying Group Breakdown
See who actually influenced the deal, who blocked it, and who never made your radar.
No more guessing who to sequence next.
ICP Validator
Your current ICP tested against the real conditions of how and why buyers buy, alignment between sales and marketing.
Not a persona deck. A field guide.
Lost Deal Insight Feed
Quotes, objections, and missed triggers from recent deals. Use it to sharpen outbound, build enablement, or fix follow-up gaps.
How it Works
Audit your current ICP and account list
We review your segmentation, targeting logic, and messaging focus.
Interview recent buyers and prospects
We speak to wins, losses, and stalled deals to understand their path to purchase.
Map the real buying group
We uncover who was involved, what influenced them, and what moved the deal forward.
Run a GTM alignment workshop
We bring your team together around the insights to validate assumptions and align on action.
Deliver a targeting playbook
Clear guidance your sales, marketing, and RevOps teams can use immediate
Why it matters
Of buyers say vendors don’t understand their needs
Forrester
Of companies don’t interview lost deals
Clozd
Edelman Trust Barometer
Blindspot exists to close this gap with real conversations, not guesswork.
Your pipeline deserves better than wishful targeting.
Run the Blindspot Diagnostic and find out what your buyers really think.