Shape decisions before intent is declared.
Surround Strategy is how modern GTM teams build trust, create influence, and stay top-of-mind — before the funnel even begins.
While your competitors chase leads, you’re shaping buying decisions.
Buyers don’t enter funnels — they arrive already influenced.
Surround Strategy helps you influence the buying group across multiple trusted touchpoints — through content, partnerships, and people they already listen to.
How Surround Strategy Works
Surround Strategy activates coordinated influence across four fronts…
People
Subject-matter experts, internal champions, and external voices who buyers trustPlatforms
Podcasts, communities, events, and media where buyers research and learnNarrative
Messaging and content that speaks your buyer’s language and meets them where they arePartners
Strategic collaborators and industry players who already have buyer attentionWhy it matters
0
%
Of the buyer journey is complete before a prospect raises their hand.
Forrester
0
%
Of B2B buyers consume 3-7 pieces of content before ever speaking to a salesperson
Demand Gen Report
0
%
Of B2B buyers trust recommendations from peers over vendor content.
LinkedIn/Edelman