Revenue has stalled.
You’re not sure where it’s breaking down.
The Buyer Friction Diagnostic gives you a clear, outside view of where leads are getting stuck.
From visibility to qualification to follow-up, we show you what’s slowing buyers down and how to fix it.
You’ve got leads, a team, and a plan.
So why isn’t it landing?
That quiet doubt you’re feeling? Most GTM teams feel it too.
The Buyer Friction Diagnostic gives you an outside view of where buyers are stalling. We look across search signals, handoffs, lead routing, and messaging to find the hidden drag on growth.
Speed to Lead
Rigid workflows, slow replies and inflexible calendaring miss engaging buyers on their terms.
Signal Drop
Buyers are searching but they’re not showing up in your pipeline.
Lost in handoffs
Leads fall between teams, tools, or territories. Momentum dies quietly.
False Positives
You’ve got MQLs, but they’re not converting because they’re not real intent.
A Simple Process Built For Speed
You don’t need to prepare anything. We handle the hard part.
30-min Intro Call
We do the digging
You get the report
No prep. No software. No fluff.
We're opening a few diagnostic spots this month. Want one?
This isn’t a sales pitch. It’s a working session.
You’ll get a clear report, specific next steps, and a walk-through call.
No charge. No pressure.
Built by lived experience
I created FusionGTM after 15 years inside B2B revenue teams.
I’ve been the marketer under pressure.
I’ve seen the misalignment. I’ve seen the waste.
And I’ve built the systems that fix it.
FusionGTM exists to bring clarity where others bring complexity.
Ian Norton
Founder, FusionGTM
We Believe
Buyers don’t owe you their attention, you have to earn it.
Most funnels fail because they’re built for your process, not your buyer’s.
Bloated costly SaaS stacks don’t solve GTM problems: clarity, coordination and lightweight bespoke AI Agents do.
The answer isn’t more tools, more spend or more activity. It’s better signals, sharper systems, and a team aligned around the buyer.
GTM isn’t a deployable playbook, It’s a living system. We help you build one that works